Genre
Battlefront is a First Person shooter, and the style is in a futuristic setting with blasters, giant walkers etc. It shows the stylistic conventions of the genre by having a multiplayer with a levelling system, where the higher the level you are the more equipment, weapons and cosmetics you have. Also it shows the conventions of the genre by having different types of weapons, such as short range weapons, long range weapons and everything in between. Also there are different game modes such as the traditional team vs team, where two teams fight each other for kills, and the team with the most kills wins. There are also objective based modes such as walker assault and drop pod.
Narrative
The story of the game is that the empire and the rebels are at war, and follows the story of the original 3 star wars movies. However the game doesn't go into much detail about who the characters are, generally assuming you already know the story of the Star Wars universe and its characters. This mean that although the story can inform gameplay, if you do not already know the story from the original movies you will feel a bit lost. Some things from the story that inform the gameplay of Battlefront are the hero characters. These are characters from the film that are incredibly strong and deadly, and often turn the tide of battles. These characters have abilities based on the films such as Emperor Palpatine using lighting instead of a lightsaber like Darth Vader and Luke Skywalker. Also the narrative informs the different game modes. For example Walker assault is a game mode concept that is uplifted directly from the movie, where as the Empire you have to escort two giant AT-AT walkers, while the Rebels have to destroy them. The story affects things like the hero characters and the walkers by emphasising how strong they are. This is evident in gameplay, as one of the heroes such as Darth Vader can easily take on 5 players at once. The story connects with the audience well if you are a fan of the movies, as a selling point of the game is to "live your Star Wars fantasies". This means that if you are a fan of the originals you will enjoy the game a lot more than if you haven't.
Production Process
The game was produced by EA Dice, and was published by Electronic Arts. The game was produced to have features such as the hero characters, survival missions to enhance gameplay as people who like the movies, it will be a big selling point for them. Also the levelling system in the game creates a sense of progression, as it gives you something to work towards. Elements such as game mechanics are produced to enhance the gameplay, for example certain weapons are better against certain enemies and are better in certain situations. For example a rocket launcher would be deadly against a slow walker, but against a fast player with a jet pack wouldn't do much other than damage him. Also snipers would be better at long range while pistols and short range blasters better in close range, with rifles being somewhere in the middle. This makes the game have a dynamic feel, where you switch out your weapons depending on your situation.
Characterisation
To fans of the Star Wars universe the characters would have a huge impact on the player, as the announcement of Darth Vader entering the battle for the enemy team would give a sense of fear, however if you do no know who those characters are from the original series then you may get attached to the characters, but you will not discover who they are and hat they've done through the game alone. The characters have appeal to the target audience by being strong, and menacing or heroic and virtuous like Luke. Also the look of the characters has a huge impact, as the Empire uses white menacing armour. This shows them to be more of an evil force compared to the rag tag look of the rebels, where there are many different races in one group. This helps emphasise that they are a rebel force, fighting against an evil.
Gameplay
The gameplay is the main selling point of Battlefront. The challenge presented by the gameplay is getting better at using the tools given to you to fight your opponent. In normal game modes such as the team vs team game modes you are on even footing against other players, both teams having access to the same weapons as you are at max rank. However this is only at max rank, if you are just starting to play the game at level one with no special abilities or new weapons, you will be at a huge disadvantage against a fully levelled character. On Walker Assault the gameplay is naturally asymmetrical, with the Empire having the advantage of the giant walkers, but also having to defend them. While the rebels have the disadvantage of having to avoid areas where the walkers are, but having the home advantage being able to place turrets and defend much easier. Also the objective points in Walker Assault are closer to the rebels than the Empire, making it easier to capture and hold for the rebels, and easier to call in bombers to weaken the walkers. I think one of the main selling points of the gameplay is the casual feel to the gameplay, rather than being really competitive with rankings the only progression is the levelling up and the credits you get from how well you did in the match. However you always get a base amount of these every game, so no matter how many times you lose you will will eventually max out. So the appeal comes from the gameplay itself and its what brings you back playing it rather than a competitive feeling off levelling up higher and getting better. Also since the gameplay is unbalanced as certain things are simply stronger than others, it would be hard to play the game competitively.
Target Audience
The target audience for Battlefront would be people aged 14+, and people who have watched the original Star Wars films. For this reason people who are much older and saw the movies when they were children would want to come back and play Battlefront, so relive the story and play out their fantasies. Since it is an action FPS game, it is more likely to cater to the 14+ demographic especially without a campaign This is also re-enforced by the casual nature of the game, as certain features of the game can be exploited and are unbalanced making it unfair to people who do not have all the gear from levelling up to max rank, so a competitive environment for the game is not very possible.
